We understand fully that service is the name of our game. So, we developed a system to give ourselves and our clients an absolutely unfair advantage. We call it the "Mailing Checklist."
It is, in fact, an invaluable "tool" that truly
Essentially, the "mailing checklist" covers every conceivable detail associated with a mailing. It is what we use to ask good questions in the beginning so that a mailing is built on a solid foundation and flows well
through the entire production process. It really does make a mailing plan fool proof. Mailings can be very complicated and a lot of information is shared between vendors and clients. Problems normally arise as a result of communication breakdowns. The fill in the blank, checklist approach that we utilize eliminates the possibility of communication problems and bad mailings.
The moment a new client informs us of an impending mailing, we send them a blank checklist. Then, on the telephone, we review the entire form with the client. Existing clients initiate their mailings using the same process. We are literally "on the same page," so to speak, from the very outset. Nobody is making assumptions. Assumptions are the kiss of death when it comes to mailings.
Many of our clients know how to fill in a checklist on their own because they understand all of the the questions being asked, through experience. On the other hand, some clients have not been doing mailings long enough to know how to answer all that is being asked. Either way, the checklist keeps us all out of trouble, all of the time.
What we do for those with less experience and who want to learn how to be good at doing mailings is to provide a terrific manual that breaks the checklist apart and clearly explains the reasons for the questions and the alternative answers. It is a wonderful learning tool and it teaches newcomers everything they need to know very quickly. Our clients tell us that it is a very easy read and actually makes the mailing process fun. Can you believe it -- fun? Almost anything can be fun if you know you are really good at it! Even direct mail production.
In fact, the 40 page manual, referenced above, is now being offered on the Internet to non-clients as a learning "tool." It enables anyone to quickly find the answers to all of the questions asked in the checklist. There is absolutely nothing out there like it. It is not another book on direct mail theory. It is a serious business tool. The reviews have been phenomenal. It is so well written and well organized, anyone can use it to do their own mailings. You can learn everything you need to know about producing a complete mailing by going to the bookstore in the Direct Marketing IQ section of NAPCO (North American Publishing Company) and buying a copy of Mailings Made Easy for just $39.95. Check it out -- you'll be glad you did -- especially if you want to be great at doing mailings and don't want to spend a year, or more, learning by trial and expensive errors.
does make mailings easy and fool proof for our clients, as well as ourselves.
As you would expect, the manual is something our clients and prospective clients get FREE. As the adage goes, an educated client is a good client. We feel it is our responsibility to educate any client that wants to learn and learn quickly. If you would like a FREE copy for simply having read through this web site, go to the "Contact Us" page and send us an email. We will email you a copy in an immediately usable PDF format.
Of course, as we produce each mailing for our clients, we are working with our vendor partners with that same checklist that was initiated as a collaborative effort with our clients. We're "all" on the same page!
